In almost all the parts of the world the voters or fragmented into pockets of race, caste, creed and other segments and hence the electorate remains divided on the question of selecting one candidate for the election.

A deep analysis of the requirements of each and every voter in general and the segments in particular arising out of social engineering creates a platform to accommodate versatile requirements of a constituency and thereafter to evolve the strategy to attract each and every voter in favour of a particular candidate.

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